OK Go Presentation Response

I was already familiar with some of OK Go's work, so most of the videos shown I had already seen. Some of the older ones I had not which was really exciting. I am always so impressed with both the creativity and the engineering that goes into their videos. Every time they release a new video I am blown away. What I didn't realize, or I guess not notice in my own time, is that so many of their videos have corporate sponsors. I can certainly understand why they might seek out financial assistance given the scope of these videos, but it was really disconcerting to see an add for Morton's salt of all things at the end of a music video. That aside, the fact that these kinds of experimental videos are so mainstream is truly fascinating. It's not some kind of underground or elitist work that is only available to certain niche crowds. Anyone can open YouTube and watch these crazy visual works. And the fact that the videos have become arguably more creative that a band's music is so bizarre. I continue to look out for more of their work, though. They always impress me.